On August 28, Calvin Klein, Inc., took out a full-page ad in The New York Times. They stated that they were "taken aback" that the campaign had been "misunderstood by some," and that it was pulling the ads.
Prompted by complaints the Justice Department was forced to open an investigation into whether or not the company had violated any child pornography laws. The investigation was dropped when the company provided proof that all the models were adults.
The provocative ads were seen on television, in print, on billboards.